In this task to create a music video I must research fully and thoroughly. My target audience that I have aimed my music video at is young people aged 15-25 years old, primarily being males and this can be for all ethnicities since in the music my group and I would like to add different styles and ethnicities in the actual footage of the music video. This is so it can relate to everyone and not just a specific ethnicity. Also this widens our target audience and creating a larger audience to target, meaning more views, more opinions, and more publicity. We think that the idea will appeal to the audience since the song is quite youthful and up to date young people are more likely to watch and enjoy it. 
The music video conventions that my group and I think will be most successful is doing some primary research for example, questionnaires for the audience that we are target audience this way we can get their opinion and thoughts on our music video idea and also they may even want to contribute an idea that they would like to see in the music video this way we as a group know that the audience we are targeting will definitely view the video. 
Another convention that my group and I have decided to include are face to face interviews explaining the different ideas that we have for the music video and then this gives the audience to give their opinions on it and also contribute to the production by giving their input of what they might like to see in this. This might be one of the most reliable ways for the audience to give their feedback since when doing a face to face interviews they may not lie to you since when people lie it comes from the interviewee's imagination and this may cause them to take a while to figure what they want to say, stutter when saying it because they don't know what to say etc. Whereas if they were telling the truth this might be a quicker response and also confident with their response. 
Also a convention that my group and I have decided to use which can be helpful for pre and post production which is Forums. This can be spoken about with a group of people face to face or online the majority of the time this is done online since this information could be coming from someone in a completely different country. This can be used in pre production since this allows the audience to have an inout and say of what they want to see since the music video is for them in the first place and their target audience since their would be no point in creating this without their input. Also this can be used in post production as well because once the music video has been made then we would want some feed back on what they thought of the music video and they could tell us what they liked and what they didn't so we know for next time not do that specific thing that didn't work in the production. Also by having this target audience of young people they like using social media and are consumed by it therefore this would be an easy way getting the information that my group and I need to move forward with the production. 
To gain information will also be using quantitative research when using Geodemogrpahics. This technique is to help discover if the individuals of a population fall into different groups. This will help my group and I pinpoint places of our target audience to identify the different things that people in each location would like to see in our music video. Since people in different locations of the world may want to see something specific in the music video for them to enjoy it. This will help my group and I create a bigger target audience and also make it successful so that people can enjoy it. 
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