Quantitative & Qualitative Research

Types of Research 

Quantitative Research 

Quantitative Research is research which is based upon numbers and figures of how much something is. For example in films when they're released it's ratings and how many people watched the film a long with the ticket sales are all shown on the box office this could be beneficial to audiences because it shows audience preferences which could help audience members decide if they want to watch that movie being shown in their nearest cinema. Quantitative research can also give film makers inspiration for example if a TV show producer was looking to create a new TV show they could take inspiration from a successful TV show and work out what that TV show such a success. 

However Quantitative Research is very time consuming because the audience would have to put the effort in to find that information so for example box office ratings, ticket sales which could all be on the internet which is possibly the quickest way to get that information. Another way for someone to find out this information is by going to the actual cinema which usually have the box office information for the movies that they're showing. Quantitative also does not pinpoint exactly what made the video such a success which means that the audience would have to look into it or watch the movie without knowing if your even going to enjoy it. 

Qualitative Research  

Qualitative Research is like a review of something that an audience member has taken time out to write about for example writing about movies, TV shows, or music videos of many audience's different opinions. This can be written by fans on their websites which can help audiences decide if they want to watch what that fan is reviewing about. Audiences can find this information out in many different ways which can suit many different audience members a couple examples are having questionnaires which can suit a wide variety of audiences so there are many opinions coming from young people, middle aged people, elderly people which benefits the audience to see the different types of opinions.  

However this might not be the way to get research because if this audience member were to have their own website and write their own personal reviews on a particular film for example The Mortal Instruments City of Bones they might be very bias in saying that it's a great movie but that is just their opinion they would need other peoples opinions to make it fair because films do not suit everyone's likes. This is also very time consuming having to read through various different websites and reading the reviews weather they had liked it or disliked it.